Do you know that there are many companies which are generating a good amount of money from their Facebook Business page? How? Just because their business page at facebook is well optimized and shows up on SERPs every time someone searches for any related keywords.
Setting up a facebook page is an easy task but optimizing it for search engines could be difficult. To optimize your Facebook page for search results, you need to optimize it for two things: the search engine of facebook itself and external search engines such as Google, Yahoo and Bing etc.
As a matter of fact, actual advertising is dead these days because the best way to connect with customers now is by utilizing the potential of social networking platforms that are popular among users.
Let’s discuss some SEO tips to optimize your Facebook Page:
Optimize your Facebook Page for better search
1. Name is the game!
It’s the most basic and important step when it comes on optimizing your brand on Facebook. People usually stuff their page name with keywords. Ex: “John’s Sports Shop – Sports Equipments, Uniforms, Accessories”. Actually, having this type of name can hurt your trust among customers as the name looks spammy. If you attempt any spammy practice to rank your page better, your fans will be less likely to engage with your page.
Giving your page a generic name won’t also work, though. Facebook’s aim is to make pages genuine and they should represent real businesses, brands, personalities, etc. By giving your page a generic name, like Travel, Hiking, Sports, Food, Fishing, etc., you put your page on the risk of Facebook banning you from posting new updates and engage with your fans.
2. Your brand name and URL should match
In short, your brand name and URL must have same keywords. By doing this, you’re not only increasing the chances of being discovered on search engines like Google and Facebook itself, you’re also informing searchers what your brand is all about.
3. Assign proper category
Make sure that you assign the best-suited category for your page. Ex, for Bob’s Bakery, “Local” category would be the best one. Sometimes the category itself doesn’t defines your page well so include subcategories also such as food/grocery or restaurant/bar. This will allow your page to show up for the most relevant searches.
4. Interlink your social media handles
Linking is an important part of optimization. Cross-linking provides easy access to both visitor and search engine to surf across your linking chain. Your Facebook page should be linking all your social media handles and websites the page is all about. Make your page a portal through which customers can connect with every aspect of your business. Linking in such a way will provide a better online social support for your customers and it will also gain healthy user trust for your brand.
Having a strong interlinking among your networks will provide a better approach to your customers to ask questions and address their concerns.
5. Optimize your content
Description of your Facebook page post acts as a meta description. So make sure you add relevant keywords in first 18 characters. In the place of “Write something…” write your text. You can include direct links to your business website in your updates to optimize them too.
6. Get some likes, shares tweets, and + ones
Interesting huh? If you want to rank your page higher on search engines, then you need to get lots of likes, shares, tweets and/or +ones. This can be attained by frequently posting and sharing quality content on your page. Engagement with your fans increases the visibility of you page among those who’ve not liked it yet. Always post content related to your niche. Try to be interesting and creative while posting. Don’t just post bare links. Occasionally run giveaways and special offers to attract more people. In the nutshell, people like what they feel interesting. So give them a reason to like your page.
7. Use hashtags
Hashtags are smart tags to link similar content to each other across the web. If you add a #hastag (# symbol with your text) to your Facebook page post then you’ll automatically find that post in the pool of all the related content over facebook. Below is an illustration of trending topic of all time WhatsApp:
Optimization is the key to consistency if done in a controlled way. Over optimization can hurt your rankings. So follow all the steps carefully and better avoid spamming. That’s a sure thing you won’t like people to hide your page from their timeline *feel the terror*.