As being India’s largest online marketplace, Flipkart has lots of responsibilities. So it has tightened its return policy. From now on, you won’t be able to return some products available on the leading e-commerce site Flipkart.
Flipkart will no longer offer refunds on the following products:
- Mobile accessories
- Personal care appliances
- Camera accessories
- Office equipment
- Smart wearables
- Mobile phones
- Large appliances
Flipkart’s website states that refunds will not be offered and all the sales will be final for these categories. Flipkart has always been known as a liberal e-commerce player but this move might impact its traffic.
“Flipkart’s new refund policy… can be best described as penny wise and pound foolish. This may temporarily reduce the burn rate, but will alienate customers in the long term,” – an eCommercee industry executive who tracks Flipkart told ET.
“Our customers can request for refunds through the self-service option on over 1,150 product categories of the 1,800 available, which constitutes about two-thirds of all the categories on Flipkart. In fact, Flipkart processes about 25,000 refunds on a daily basis, 60% of which are instant, where customers don’t have to wait to get their money back,” Flipkart’s spokesperson told ET.
30 days exchange policy will be applicable on products in selected categories such as clothing, footwear, eyewear, and fashion accessories.
“This is all about reducing cost of operations and making every sale a final. There is a huge cost attached to return of any product and also in reprocessing or repackaging it for another sale. This is very similar to offline retail where the cost of return is on the customer,” – Devangshu Dutta, chief executive at Third Eyesight, a consulting firm focused on retail, told ET.
So, what do you think about this new amendment by Flipkart in their return policy? Feel free to share your views.